Legal
Privacy policy
Last updated: November 10, 2026
This policy explains what personal data 1950Labs collects when you visit 1950labs.com or contact us through the site, how we use it, who receives it and the choices you have.
Who we are
1950Labs is operated by Dexacta SA, which is responsible for the personal data described in this policy.
- Address: Víctor Soliño 349, Montevideo, Uruguay
- US office: 5200 Waterford District Dr., Suite 120, Miami, FL 33126, United States
- Email: hello@1950labs.com
What we collect
When you contact us
Our two contact forms, on the Contact page and at the bottom of most pages, ask for your name, your email address and your message. The Contact page also asks what we can help you with. We don't ask for sensitive information, so please don't include it in your message.
When you browse the site
Like most websites, the site and the tools listed in this policy receive technical information from your browser: your IP address, your browser and device type, the pages you visit, the site that sent you here and an approximate location based on your IP address. Some of these tools store cookies in your browser (see Cookies).
How we use it
- To reply to your message and follow up on your request.
- To understand how the site is used and improve it, with Google Analytics and Cloudflare Web Analytics.
- To measure our advertising. When a form is sent, we report it to Google Analytics, with the form's location and the topic you chose, and to Google Ads and ChatGPT Ads. We never send them your name, your email or your message.
- To advertise. Google, X and OpenAI can use the data their tags collect on the site to show 1950Labs ads to people who have visited it.
- To protect the forms from spam and keep the site secure, with Google reCAPTCHA and Cloudflare.
We handle your contact details because you asked us to reply, and to take the steps you request before any agreement. We use analytics, advertising and security tools based on our legitimate interest in running, measuring and protecting the site and our marketing.
Where your message goes
When you send a form, your browser sends your details to our own notification service, hosted on Microsoft Azure, which emails them to hello@1950labs.com, our Microsoft 365 mailbox. Before sending, the form runs Google reCAPTCHA, which checks for automated traffic.
Who receives your data
We use these providers to run the site. Each one handles data under its own privacy policy.
- Google: Google Analytics (with Google Signals), Google Ads, reCAPTCHA and Google Fonts. With Google Signals, if you're signed in to Google and allow ad personalization, Google can link your visits across devices; we only see aggregated reports. The site's fonts load from Google Fonts, which receives your IP address. Google Privacy Policy · How Google uses information from sites that use its services
- X: the X (Twitter) pixel. X Privacy Policy
- OpenAI: the ChatGPT Ads pixel. OpenAI Privacy Policy
- Cloudflare: delivery, security and Web Analytics for the site. Cloudflare Privacy Policy
- Microsoft: Azure, which hosts the site and our notification service, and Microsoft 365, which receives your messages. Microsoft Privacy Statement
These providers may process data in the United States and in other countries outside Uruguay. We don't sell the personal data you send us.
How long we keep it
- Your messages: as long as we need them to reply and to manage any business relationship that follows. We delete them when you ask, unless the law requires us to keep them.
- Analytics data: for the retention period set in our Google Analytics account.
- Cookies: as listed in Cookies.
Your choices and rights
Depending on where you live, you can ask us to access, correct, update or delete your personal data, or object to how we use it. Write to hello@1950labs.com; we may need to confirm your identity first. If you're not satisfied with our answer, you can complain to Uruguay's data protection authority, the Unidad Reguladora y de Control de Datos Personales, or to the authority where you live.
You can also limit tracking yourself:
- Block or delete cookies in your browser settings.
- Install the Google Analytics opt-out browser add-on.
- Turn off ad personalization in Google's My Ad Center and in your X account settings.
The site doesn't change how it works when your browser sends a Do Not Track signal.
Children
The site is meant for businesses and isn't directed to children. We don't knowingly collect personal data from anyone under 18.
Links to other sites
The site links to other sites, such as our blog, LinkedIn and GitHub. Their own privacy policies apply there.
Changes to this policy
We update this policy when the site starts or stops using a tool that collects personal data, and change the date at the top.
Contact
For questions or requests about your data, write to hello@1950labs.com or to Dexacta SA, Víctor Soliño 349, Montevideo, Uruguay.
